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Ads on ChatGPT
Digital Marketing
★ Editor's Pick

March 2, 2026 · Bhavneet Kaur Sahni

Ads on ChatGPT

OpenAI is testing ads in ChatGPT. Here's what it means for marketers, brand storytellers, and the future of search-integrated advertising in the GCC.

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Latest from the journal.

5 articles

The Three Engines That Quietly Power the World's Most Successful Brands
Brand Strategy

January 26, 2026 · Bhavneet Kaur Sahni

The Three Engines That Quietly Power the World's Most Successful Brands

Visibility, revenue, authority. Most brands chase one. The best build all three — in sequence, with intention. Here's the framework we use.

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Luxury is a Whisper: Why the Most Desirable Brands Move with Intention, Not Noise
Luxury Brands

December 26, 2025 · Bhavneet Kaur Sahni

Luxury is a Whisper: Why the Most Desirable Brands Move with Intention, Not Noise

The brands that command the highest prices rarely shout. They cultivate desire through restraint — and there's a strategy behind every silence.

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The Ren<AI>ssance
AI & Marketing

August 28, 2025 · Bhavneet Kaur Sahni

The Ren<AI>ssance

How artificial intelligence is redefining digital marketing today and beyond — from hyper-personalization to predictive analytics and AI-powered storytelling.

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Search Everywhere Optimization
SEO & Strategy

August 27, 2025 · Bhavneet Kaur Sahni

Search Everywhere Optimization

Traditional search engines no longer monopolize discovery. Here's how brands must adapt to be found across AI platforms, social search, and beyond.

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