Belvedere Case Study · Strategic PR & Event Activation
Sumo Sushi & Bento:
25th Anniversary
"25 Years of Taste from Our Hearts to Your Plate" — Campaign Date: 27th November 2025
226K+
Social Impressions
Stories & Reels combined
175K+
Press Reach
Gulf Buzz + Gulf Good News
15
Influencers
87 Stories · 4 Reels · 1 TikTok
450K+
Est. Total Impressions
Social + referral combined
52
Gala Guests
Sold out event
100%
Targets Hit
Every KPI exceeded
Executive Summary
A 25-year legacy turned into Dubai's most talked-about dining event.
Belvedere Marketing & PR orchestrated a comprehensive PR and event activation campaign for Sumo Sushi & Bento's landmark 25th Anniversary. The integrated strategy combined premium media outreach, influencer partnerships with 15 content creators, and an experiential gala to reinforce Sumo's position as Dubai's pioneering Japanese restaurant.
Media Strategy & Coverage
We secured premium earned media coverage from two of Dubai's top lifestyle outlets, positioning Sumo's milestone as a cultural moment — not just a restaurant anniversary.
Results
Influencer & Content Strategy
We activated 15 influencers across Instagram and TikTok for authentic engagement. Analytics showed strongest performance on storytelling formats showcasing food preparation and live cultural performances.
Results
25th Anniversary Gala
An immersive celebration blending Japanese cultural performances with curated food experiences. The targeted guest list included media, influencers, and VIP profiles — resulting in a completely sold-out event.
Results
Event Programme
An evening of culture, cuisine & celebration.
52
Guests (Sold Out)
5
Cultural Performances
92
Content Pieces
15
Influencers
Campaign Deliverables
Full-stack campaign execution.
The team at Belvedere turned our 25th anniversary into a cultural moment. The gala was sold out, the coverage was everywhere, and we finally felt like the brand matched the food we've been serving for decades.
Ms. Julianne
CEO, Sumo Sushi & Bento
Next Case Study
Opas →