BELVEDERE CASE STUDY

Opas: From Stagnation to Scale

The Mission: Opas is a digital-first retail brand aiming to provide a seamless shopping experience. Before 2025, they faced significant barriers to growth with flat sales, limited marketing activity, and stagnant order volumes.

The Growth Journey

The Challenge

Despite a strong product, Opas was hitting a ceiling. Sales volume was stagnant, and the brand struggled to acquire new customers without a clear promotional strategy.

Stagnant Volume: Only 20 orders (14 fulfilled) in a three-month period.
Plateaued Revenue: Sales stuck at KWD 1,153 with zero growth.
Low Engagement: No effective discounting or promotional incentives to drive conversion.

Belvedere’s Solution

We initiated a strategic, data-driven campaign focused on three core pillars: Awareness, Conversion, and Fulfillment.

Targeted Outreach: PR and influencer campaigns to elevate brand awareness immediately.
Strategic Discounting: Introduced calculated discounts (-KWD 70.800) to boost conversion without hurting profitability.
Optimized Logistics: Improved customer journey and order processing to ensure prompt fulfillment.

🚀

THE RESULT: Gross and Net Sales climbed by 40-50%. Total orders and fulfilled orders more than doubled (+107%).

Operational Efficiency

Growth is nothing without stability. Alongside the sales surge, we ensured the backend operations could handle the heat.

Flawless Delivery: Zero returns or fees during the scaling period, proving sustained customer satisfaction.
Scalable Logistics: Shipping charges increased by 88%, highlighting a massive uptick in volume handled efficiently.

Measurable Results: Before vs. After

Metric	Mar–May (Before)	Aug–Oct (After)	Change (%)
Gross Sales	KWD 1,153.000	KWD 1,710.000	+48%
Net Sales	KWD 1,153.000	KWD 1,639.200	+42%
Total Sales	KWD 1,199.000	KWD 1,725.700	+44%
Total Orders	20	33	+65%
Orders Fulfilled	14	29	+107%
Discounts Used	KWD 0.000	-KWD 70.800	New Activation
Shipping Charges	KWD 46.000	KWD 86.500	+88%

Figure 1: Consistent growth in Gross, Net, and Total Sales.

Key Insights

✅ Revenue Accelerated: Direct impact from marketing activities drove 40-50% sales lift.
✅ Order Volume Surged: Fulfilled orders doubled (+107%) after partnership.
✅ Effective Discounting: Strategic incentives boosted conversion without erasing margins.
✅ Flawless Logistics: Zero returns proving high customer satisfaction.

Figure 2: Order fulfillment doubling post-strategy.

Conclusion

Partnering with Belvedere Marketing & PR was the turning point for Opas. The substantial uplift across all key metrics proves that a focused, data-driven marketing and PR strategy translates into real business growth for digital-first brands. From stagnant to scalable, Opas is now positioned for long-term success.