BELVEDERE CASE STUDY

Lavang: From Zero to Icon

The Challenge: Launching a fine dining concept in May 2025—the peak of Dubai's off-season. With tourism down 60% and market revenue down 40%, we faced established giants like Nobu and Zuma with zero brand awareness.

The Strategy Execution

01

Digital Authority & SEO

We built the foundation before the doors even opened. By focusing on hyper-local SEO ("Downtown Dubai"), we captured high-intent traffic immediately.

  • Built optimized GMB with high-quality photography & full menu.
  • Created geo-tagged content for "Sheikh Mohammed bin Rashid Boulevard".
  • Published 8–10 SEO-optimized blog articles & built local citations.
  • Earned high-authority backlinks via PR features.
Lavang SEO Results Figure 1: Exponential growth in organic search traffic over 6 months.
📈
THE RESULT: 1,285% traffic growth. #1 Ranking for "Fine Dining Indian Restaurant Downtown Dubai". +1,478% GMB Direction Requests.
02

Influencer Marketing

Instead of paid ads, we used authentic voices. We staggered 20+ micro-influencer visits over 6 weeks to create a sustained "buzz" rather than a one-time spike.

  • Partnered with niche creators in Food, Lifestyle, and Travel.
  • Hosted exclusive opening week tasting menus.
  • Built community with #LavangExperience.
Influencer Marketing Figure 2: Visual dominance across Dubai's lifestyle feeds.
✨
THE RESULT: 1M+ impressions scaling to 5M (Zero Paid Spend). 35K+ organic engagements. Viral Reels hitting 100K+ views.
03

PR & Media Relations

We positioned the CEO as a thought leader and the restaurant as a "must-visit" summer destination, securing high-tier placements.

  • Proactive outreach: "Beat the Heat" & Culinary Innovation angles.
  • Secured features: Gulf News, Vogue, What's On, Filmfare, VisitDubai, Dubai Eats, MSN.
  • Submitted to Michelin Guide (June) for inspection.
🏆
THE RESULT: 15+ premium features. Michelin Radar status achieved. Won "Favorite Debutant Restaurant 2025" (Filmfare ME).
04

Revenue Ops & Optimization

Marketing brings them in; Operations keeps them spending. We optimized the menu and pricing to maximize revenue per seat.

  • Introduced premium tasting menus & corporate packages.
  • Tested dynamic pricing (peak hours vs off-peak incentives).
  • Built staff competency without volume pressure.
Revenue Growth Graph Figure 3: Consistent revenue growth vs market decline.
💰
THE RESULT: +21.7% Revenue Growth (June–Aug) despite market decline. +12% avg spend per guest.
05

Review Management

We turned every guest into an advocate. A perfect reputation is the strongest marketing asset for a fine dining establishment.

  • Trained staff to actively solicit reviews post-visit.
  • Maintained 100% response rate on all platforms.
  • Prioritized TripAdvisor & community replies.
Reputation Management Figure 4: Maintaining a perfect 5-Star Reputation.
⭐
THE RESULT: Maintained perfect 5.0-star rating on TripAdvisor (45 reviews). Built trust for peak season.
06

Direct Conversion

We reduced friction. Every digital touchpoint was optimized to guide the user towards a table reservation.

  • Implemented WhatsApp CTA button on homepage.
  • Set up GA4 reservation lead tracking.
  • Optimized website CTAs for booking flow.
📲
THE RESULT: 757 WhatsApp clicks (Oct). 111 Reservation leads. +23% Website clicks from Google.

The Data: May → Nov 2025

Metric Achievement
Revenue Growth+21.7% (during off-season)
Average Spend Per Guest+12% increase
Organic Website Traffic1,285.7% growth
Search Impressions1,456.1% growth
Google Rankings#1 for 3 primary keywords
Press Features15+ Premium Publications
Influencer Reach5M impressions (Zero Paid)
Influencer Engagements35K+ organic
TripAdvisor Reviews45 reviews @ 5.0★
GMB Interactions1,137 (+200%)
GMB Direction Requests631 (+1,478%)
AwardsMichelin Radar + Filmfare Award

Key Wins

  • ✅ Michelin Radar status in < 4 months
  • ✅ Filmfare Award: "Favorite Debutant 2025"
  • ✅ #1 Google ranking for primary terms
  • ✅ 5M influencer reach with zero spend
  • ✅ +21.7% revenue vs market decline
  • ✅ From empty tables to full houses

Why This Worked

  1. Off-Season as Advantage: We dominated share of voice while competitors cut budgets.
  2. Earned Trust: PR & SEO generate 3-5x higher trust than paid ads.
  3. Revenue Proof: Real growth validated our premium positioning.
  4. Compound Effect: SEO traffic + PR credibility + Influencer reach = Sustainable growth.

The Transformation

Aspect Before (May) After (Nov)
Brand AwarenessZeroAward-winning icon
Search VisibilityNone#1 Rankings
RevenueStartup baseline+21.7% Growth
ReputationUnknownMichelin Recognized
Competitive PositionUnderdogMarket Leader

About Belvedere Marketing & PR

We specialize in integrated marketing for hospitality, luxury F&B, and lifestyle brands. For Lavang, we delivered full-stack growth from SEO to Operations.

📱 +971 56 648 2236 📧 pinnacle@belvedere-marketing.com 🌐 belvedere-marketing.com